河南省高校球文化的传播研究.pdfVIP

摘 要 文化是人类在社会历史发展过程中所创造的一切物质财富和精神财富的总称；文化 也是人类生活的反映、活动的记录、历史的积淀、是人们对生活的需要和要求、理想和 愿望，是人们生活中的高级精神追求。网球是一项具有深厚文化底蕴的、高雅的体育运 动，自发明以来就深受人们的喜爱和关注。如今，越来越多的人开始喜欢和热爱网球。 尤其是近年来李娜、郑洁等女队员在国际大赛中的惊人表现，着实让中国人为之振奋。 新一轮的网球热在中国大地上掀起了新的高潮。这种文明而高雅的运动更是深受大学生 们的喜爱。然而，河南省高校网球文化传播的整体效果不佳。在场地数量、师资队伍、 运动技术、传播途径等方面存在许多问题。 本文采用文献资料法、调查法、数理统计法、逻辑分析法等，以河南省高校网球文 化传播现象为研究对象进行研究。通过调查找出河南省高校网球文化信息传播的主要渠 道，保持传播过程中各个传播环节的畅通，疏通堵塞的环节，并结合各渠道网球信息传 播的特点和迅速获取信息的方式，对现阶段河南省高校开展的网球文化传播活动提出更 合理的建议，为进一步提升大学生的综合素质服务。 研究结果发现：河南省高校网球文化传播的最初来源是河南大学。河南省高校网球 文化传播的主要传播渠道是大众传播、学生获取网球信息的渠道以电视、广播和网络媒 体为主,其次是人际传播；河南省高校的网球场馆、场地在数量上严重不足；师资力量 匮乏；网球俱乐部活动开展次数相对不足、组织不够严密、活动流于形式；校园网球比 赛较少、传播效果欠佳。 关键词：河南省，高校，网球文化，传播 I ABSTRACT Culture is the summary of all the materials and spiritual wealth created by human beings in the process of social development; and culture is also the reflections of human’s lives, the records of activities and the accumulations of history. Culture is peoples living needs and requirements, the ideal and desire, and it is people’s senior spiritual pursuit in the life. Tennis, a kind of deep cultural and decorous sport, is loved and paid more attention since it was invented. Nowadays, more and more people begin to like and love tennis. Especially, recent years, the amazing performances of the female players in international competitions, such as Li Na, Zheng Jie and other female players of tennis, did make Chinese people excited. A new hot round of tennis in China set off a new climax. This civilized and elegant movement is also beloved by college students. However, the whole of the dissemination of the university tennis culture in Henan province is of low quality, a lot of questions exist in such aspects as venues number, teaching staff, sports technology, transmission routes. In this paper, the methods literature, survey, statistics, and logic analysis method will be used, and the studies of phenomenon of