湖北省体育票发展现状与彩民消费行为分析.pdfVIP

摘 要 I Abstract Lottery is a state policy of compensatory investment and the Governments indirect investment behavior. It is the cause of the development process to solve the shortage of funds the most effective and simple way. Since the official release date is allowed, regardless of the welfare lottery, or lottery, have strongly supported the national and local public welfare, the sustainable development of sports. In this paper, economics, management, consumer behavior and marketing disciplines, such as the theory of literature, interviews, questionnaires and other research methods and statistics to understand the sports lottery in Hubei Province and the basic status of the development process. Based on the SWOT analysis for sports lottery in Hubei Province of the regional characteristics of consumer behavior, further improving the Hubei Provincial Sports Lottery sales marketing strategies. The results show that: As the unique geographical location in Hubei Province, diverse consumer population, strong cultural atmosphere, betting consciousness and huge market potential, makes the consumer behavior in Hubei Sports Lottery has obvious geographical characteristics: Lottery mostly male, young or middle age; education weakness, low proportion; gaming culture, a strong, affecting staff wide range; satisfaction is not high, buy many forms. Influence the purchase of Hubei Province Sports Lottery main factors: risk and wealth; spiritual needs; influenced by others; love sports, to contribute to the spirit of sports. Compared with domestic and foreign, Hubei Province, the total sports lottery, little, regional sports lottery market share and less than the welfare lottery, the sale of the province is very big. Led to slow development of Hubei Province Sports Lottery