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market-profile-china.pdf
Exporter Guide
FOOD AND
BEVERAGE IN CHINA
Market Profile
January 2012
This document is one of a series of free information tools for exporters produced by New Zealand Trade and Enterprise.
New Zealand Trade and Enterprise provides a wide range of standard services and sophisticated solutions that assist
businesses through every stage of the export process. For information or advice, phone New Zealand Trade and
Enterprise on 0800 555 888, visit t.nz, or contact your New Zealand Trade and Enterprise client manager.
CONTENTS
1 MARKET STRUCTURE 3
1.1 Market Overview 3
1.2 Market Drivers 4
1.3 Market Potential 7
1.4 Import Trends 9
1.5 Key Players in the Market 12
1.6 Regulatory 16
1.7 Sustainability 17
2 MARKET ENTRY AND DEVELOPMENT 19
2.1 Market Entry Strategies 19
2.2 Long Term Strategic Issues 21
2.4 Distribution Channels 21
2.5 Pricing 25
3 MARKET RESOURCES AND CONTACTS 27
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