《《IDEO的创新密码_IDEOs_Innovation_Code_Oct2016》.pdfVIP

Human Resources October 2012 IDEO’s Innovation Code By Chaz Lu Founded in 1991, IDEO is the world’s leading design designer, who ran a company in China. Here, a and innovation consultancy. With design as its designer is considered a T-shaped talent, if he/ core offering, it helps companies, governments, she can think as an entrepreneur and knows how educational institutions and social sectors innovate to combine product value with commercial value and grow through human-centered design. The two through design. What IDEO finds valuable in that founders of IDEO separately designed the world’s designer is not only his design philosophy, but first laptop computer and Apple’s first commercial also the fact that he is able to foster a sustainable mouse, but the company did not stop there. Instead, development of brands, products and people. it extended the business beyond product design or industrial design to a much wider range of work An Interactive Work Relationship including consumer experience, business model, service process, space design, organizational At IDEO, employees treat each other like friends, not structure, innovative culture, interaction design and just working partners in one’s career. Paul Bennett, brand strategy. our global Chief Creative Officer, said that the interpersonal relationship at IDEO takes the shape IDEO’s recent achievements are being increasingly of an upside-down triangle with the CEO’s role lying recognized beyond world of design, and many of at the bottom, because CEO should spare no effort its work is used as teaching materials by renowned in helping design te