网络广告跨文化传播的优化策略的研究.pdfVIP

Abstract Inthe information Internethasbecome era，the ever-changingtechnology the mediaofthe birthoftheInternet also indispensablesociety,the advertising createdanindeliblecontributiontoworldcivilization。Internetisnot advertising atoolfor to their alsoan only products，butimportant entrepreneurspromote meansofculturalcommunicationfora has country,Internetadvertising becomethe carderofcultural has important recommend and acrosstime suite，timeliness，interactivity， space makethenetwork becomea characteristics，theseadvantages advertising favoron of Internet cross-cultural newlyentrepreneurs．Theadvertising optimizationis basedonthe of and strategy backgroundglobalization discusstheexists inthecross—cultural informatization，itmainly problem communicationandthe tothe strategiesproblem． Inthis onthecultural to online paper，itstanding perspectiveexplore the ofcultural inthe advertising．Underbackground integrationworld，our must watchthewestern ofcultural countrykeep powers