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《Data ScientistThe Sexiest Job of the 21st Century》.pdf
Spotlight on Big Data
Artwork tamar Cohen, Andrew J Buboltz
Spotlight 2011, silk screen on a page from a high school
yearbook, 8.5 x 12
Data Scientist:
The Sexiest Job of the 21st Century
Meet the people who hen Jonathan Goldman ar-
rived for work in June 2006
can coax treasure out of at LinkedIn, the business
messy, unstructured data. networking site, the place still
by Thomas H. Davenport felt like a start-up. The com-
pany had just under 8 million
and D.J. Patil accounts, and the number was
growing quickly as existing mem-
bers invited their friends and col-
leagues to join. But users weren’t
seeking out connections with the people who were already on the site
at the rate executives had expected. Something was apparently miss-
ing in the social experience. As one LinkedIn manager put it, “It was
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