《Consumer insights and brand marketing strategy in the mobile age》.pdfVIP

Consumer insights and brand marketing strategy in the mobile age Zhang Tian, The Coca-Cola Company Rohan Lightfoot, Isobar Agenda • Mobile • Coca-Cola • Discussion 64% are never more than 1 metre from their phone 的人从不会离开手机超过1米的距离 78% have decorated their phone 的人会装饰他们的手机 have more than 500 pictures stored 36% 的人手机内存储的图片超过500张 have more than 30 applications 48% 的人的手机内有超过30个应用程序 62