《contracts and marketing》.pptVIP

* * * * * * * * * * * * * * * * * * * Contracts and marketing The Law of Contract To be legal, a contract must contain the following elements: 1. Offer:?An offer is a promise by the person making the offer to be bound by the contract if the offer is accepted. Note that an invitation to treat (e.g., a notice in a shop window) is not an offer as it only invites the consumer to examine the goods.2. Acceptance:?Every offer must contain an unqualified acceptance of the offer, which means accepting the offer as it stands.3. Consideration:?This is what is exchanged between the parties to the co