《international marketing strategies》.pptVIP

* * * * * ch6/* GLOBAL STRATEGIES Session 5 ch6/* Lecture outline Appreciate the various aspects of globalisation Compare and contrast the alternative global strategies Identify the challenges that firms face in developing a global presence ch6/* Drivers of ‘Globalisation’ Market access Market opportunities Industry standards Sourcing Products services Technology Customer requirements Competition Cooperation Distribution Communication Company’s strategy, business programmes and processes ch6/* BENEFITS OF GLOBAL SOURCING Cheaper labour rates Better or more uniform quality Access to the best