《Marketing your small business on the mobile web》.pdf

mobiT Marketing your small business on the mobile Web: The guide to low-cost, high-impact marketing to millions of mobile phone users Marketing your small business on the mobile Web © mobiT Introduction 1 Marketing your small business isn’t easy. It’s hard to know where to spend your limited budget and it’s even harder to know if you’ve made the right choices. This guide is a short introduction to an exciting new marketing medium that offers enormous potential for small businesses but costs very little: the mobile Web. We all know about the “desktop” Web – Web sites made for people who are sitting at a PC. The mobile Web is similar in many ways but different in some important ways as well. We hope to give you an introduction to the mobile Web, show why you should be thinking about it and suggest ways to start using it today – at no cost (or very little cost). We’ll also introduce you to two interesting resources that might help as you explore the marketing potential of the mobile Web: mobiT – our Web resource for marketers using the mobile Web. Mostly for big brands but plenty of good stuff for smaller businesses, too. ™ Instant Mobilizer – a tool that turns your existing Web site into a mobile Web site. Instantly. Enjoy the guide and good luck winning new customers on the mobile Web! The dotMobi team Marketing your small business on the mobile Web © mobiT What is the mobile Web?