《International_Marketing_the_Mix_-_DG6N_35》.pdf

Higher National Unit Specification General information for centres Unit title: International Marketing: The Mix Unit code: DG6N 35 Unit purpose: This Unit is designed to provide candidates with the knowledge and understanding of the differences in the application of the marketing mix, to comply with the diverse regulations and preferences of international markets. On completion of this Unit the candidate should be able to: 1. Analyse methods available for an organisation to produce an international marketing mix. 2. Research and present suitable methods for producing an international marketing mix that meets a specified brief. Credit value: 1 HN Credit at SCQF level 8: (8 SCQF credit points at SCQF level 8*) *SCQF credit points are used to allocate credit to qualifications in the Scottish Credit and Qualifications Framework (SCQF). Each qualification in the Framework is allocated a number of SCQF credit points at an SCQF level. There are 12 SCQF levels, ranging from Access 1 to Doctorates. Recommended prior knowledge and skills: Access to the Unit is at the discretion of the centre. However, it would be beneficial if the candidate ha prior knowledge in the basic concepts of International Marketing. It would also be beneficial if the candidate had competence in communications. These recommendations may be demonstrated by possession of: ♦ Core Skill Communications at Intermediate 2 ♦ International Marketing: An Introduction (DG6M 34) or equivalent Core skills: There may be opportunities to gather evidence towards Core Skills in this Unit, although there is no automatic certification of Core Skills or Core Skills components. Context for delivery: If this Unit is