《Service Marketing - Subhank》.pdf

SERIES ON FOCUSED SOCIO-ECONOMIC AND MARKET STUDIES PROJECT BY SUBHANK RAJGURU BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY st PGDM 1 YEAR, Marketing Majors Submitted To:- VisionRI Co exion Services Private Limited New Delhi Contents Acknowledgements Abbreviations and Data Notes Chapter 1 Need for the Study Chapter 2 Methodology Chapter 3 Mobile Telephony in Delhi Chapter 4 Consumers’ Satisfaction – An Analysis Chapter 5 Conclusion Appendix 1 Survey Questionnaire Appendix 2 Questionnaire for Structured Interviews / Focused Group Discussions Figures 1 The Sample - Age wise Composition 2 The Sample - Occupation wise Composition 3 The Sample - Distribution as per Service Providers 4 The Sample – As per duration of Mobile Phone Usage 5