《State-of-B2B-Content-Marketing-2016-Research-Report》.pdfVIP

STATE OF B2B CONTENT MARKETING 2015 Research Report - Jan 2015 WHO WE SPOKE TO The respondents we surveyed were predominantly B2B marketers. Over half of them offered a mix of product and services; one-third were pure services companies. 70% of the respondents were from the United States; the rest were from around the world. 70% of the companies we spoke to were technology companies; the rest were chosen from a wide spectrum of other industries. Around half the companies were under a billion dollars in revenue. © REGALIX RESEARCH STATE OF B2B CONTENT MARKETING 2015 / 01 KEY FINDINGS: 98% marketers say content marketing is core to their marketing strategy » tweet this « 95% marketers identify website as the most leveraged content channel » tweet this « 90% respondents choose nurturing prospects as the key objective of their content marketing program » tweet this « 80% respondents have no exclusive content marketing strategy for mobile » tweet this « 78% respondents identify videos as the most leveraged content type » tweet this « 61% marketers expect to invest more in content marketing in 2015 » tweet this « © REGALIX RESEARCH STATE OF B2B CONTENT MARKETING 2015 / 02 CONTENT MARKETING IS CORE TO THEIR MARKETING STRATEGY, AGREE MARKETERS An overwhelming number of respondents we spoke to said conten