我国电子商务外贸平台的建设与发展.docVIP

我国电子商务外贸平台的建设与发展 摘 要 随着全球经济一体化进程的加快和国际互联网的不断拓展，电子商务活动在各国兴起并蓬勃发展，为国际贸易带来了新的发展机遇。电子商务平台的建设直接影响着我国企业网络贸易的开展，影响着我国企业在未来国际贸易中的竞争力。然而，国内的网络贸易站点 ... p摘nbsp; 要br / 随着全球经济一体化进程的加快和国际互联网的不断拓展，活动在各国兴起并蓬勃发展，为国际贸易带来了新的发展机遇。平台的建设直接影响着我国企业网络贸易的开展，影响着我国企业在未来国际贸易中的竞争力。然而，国内的网络贸易站点大多集中在内贸，且电子商务平台商业模式较为单一，以综合类信息服务为主，主流B2B平台占据了主要市场份额，而中小外贸企业开拓海外市场又过分依赖主流B2B平台这一渠道，忽视企业自身网站建设，缺乏品牌营销意识。我国的电子商务还处于起步阶段，在外部应用环境上还存在较多问题，相比国外还存在较大差距，尤其在外贸领域还亟待大力开拓，因而，研究我国电子商务外贸平台的建设具有重大现实意义。在此背景下，本文研究我国电子商务外贸平台的建设，从外贸电子商务的具体应用这一角度出发，先浅析我国电子商务发展的外部环境，继而分析外贸企业利用电子商务开拓国际市场的主要渠道，在此基础上深入探究首要渠道mdash;专业电子商务平台的建设情况，以及重要渠道mdash;企业营销型网站的建设情况，发现其中存在的问题并提出相关发展对策。最后展望我国外贸电子商务的发展趋势。 br / 关键词：电子商务平台，B2B，企业营销型网站，建设情况，发展趋势br / nbsp;br / The construction and development of E-commerce platform in Chinese foreign tradebr / Abstractbr / With the acceleration of global economic integration and the continuous expansion of the Internet, e-commerce activities flourish in the country and brought new opportunities for development in international trade . E-commerce Platform has direct impact on our corporate network to carry out trade and business in the future international trade competitiveness. However, the domestic online trading site, mostly concentrated in the domestic trade, and e-commerce platform business model is more a single, integrated class-based information services, B2B platform for mainstream market take a major share, while small and medium enterprises to expand overseas markets, foreign trade with too much reliance on the mainstream B2B platform for the channel, ignoring its own Web site-building enterprises and brand marketing. Our e-commerce still in its infancy, the external application environment also has more problems there than abroad, a wide gap, especially in the field of foreign trade is also urgent need to vigorously develop, therefore, study the construction of Chinas e-commerce trade platform is of great practical significance. In this context, this study of e-business trade platform for building e-com