《《网络营销与传统营销的整合》毕业论文》.docVIP

网络营销与传统营销的整合 摘要 网络整合营销就是为了建立、维护和传播品牌，以及加强客户关系，而对品牌进行计划、实施和监督的一系列营销工作。网络整合营销就是把各个独立地营销综合成一个整体，以产生协同效应。关键词:Internet Marketing and Traditional Marketing Integration Abstract The networking takes the new time information technology development the core, is promoting the electronic commerce vigorous development, has led the enterprise operation pattern thorough transformation. How to carry on the interactive marketing effectively using the Internet, and causes it to realize the conformity with the traditional marketing, becomes the enterprise the most important topic which faces in this transformation. Although network enterprise and Traditional enterprise similar need network marketing, but because in condition of businesss difference, the network marketings method also has certain difference. , Traditional enterprises network marketing way simple somewhat, some electronic commerce company unique marketing method possibly is not on the other hand suitable in the Traditional enterprise. Regarding the Traditional enterprise, the thorough network also needs a process, the network marketing is one kind of auxiliary marketing strategy, is also a brand-new domain, establishes the website, the website promotion, to propagandize own product and service and so on, using the website was the network marketing contents, the website has provided an understanding enterprises window for the people, in initial stage, website image with enterprise image between possibly not completely consistent, because before enterprise website establishment, enterprises suppliers, the partner, the customer and so on already had certain understanding regarding the company, enterprises brand image before establishing the enterprise websiteAlready established. Therefore traditional marketing and network marketing, if can support with will display her value. This article thesis is: how Network Marketing And will Traditional Marketings Conformity discuss the network marketing with to realize the traditi