镇江职工国际旅行社市场营销策略探究.pdf

江苏大学工商管理硕士(MBA)论文 ABSTRACT Travel isoneofthethree oftourism，which agency principalparts a roleinthe of tourism playsveryimportant process promoting recent theintense oftourism development．Inyears，with competition industry，travelagency’Smarketing becomes managementpeople’S concentrationandahotacademicissue．Theauthortakesthe Zhenjiang Workers InternationalTravel as SWOT Agencystudy sample，byusing and onthe theory，managementstrategytheorymarketingtheory，focusing issuesofZWITAinthe ofdomestictourism marketing background rapid authorusesSWOT and interior＆ development．The theoryenterprises externalenvironment to the andthreatsof theoryanalyzeopportunities ZWITAand theinternal andweaknessesofit．Basedon strengths these，the the authorraisesthat ofZWITAshouldbeenhancedin marketingstrategies 4 which are channelsandsales aspects products，price，distribution inorderto theinternalbusiness promotionstrategy promote management benefitandlevelsofZWITAandmakemore mode，management