《英国国家概况 - Printing media amp; IT media》.pptVIP

Printing mediaIT media The communication media Press Publishing Broadcasting The internet Reach audiences in the millions , from television , radio , Internet access and national newspapers to local papers and specialist periodicals. Print media is one of the oldest and basic forms of mass communication. It includes newspapers, weeklies, magazines, monthlies and other forms of printed journals. A basic understanding of the print media is essential in the study of mass communication. The contribution of print media in providing information and transfer of knowledge is remarkable. What is According to a survey by National Readership Survey Limited , during the year 2004/05 62 per sent of all people aged 15 and over in Great Britain read a national daily newspaper. Daily National Newspapers The Sun The Daily Mail Daily Mail The Daily Telegraph The Daily Express Daily Star The Times The Guardian The Independent Financial Times I had the greatest difference in readership between men and women. Men outnumber women in newspaper readership ,with the exception of me A large proportion of people read Sunday newspapers, compared with daily national papers. The News of the World was the most read Sunday newspaper , with 19 per cent. Followed by The Mail on Sunday(14per cent) Younger age groups They are more likely to read newspapers than knowledge of their other leisure pursuits might imply. Older age group They prefer to read newspapers like The Daily News , The Daily Telegraph , The Daily Express. Magazines Private Eye( most read fortnightly magazine in 2004-2005) Take a Break( read by 12 per cent of women ) FHM (most read monthly men’s periodical) . In term of circulation and readership , newspapers and magazines continue to have considerable impact as significant sources of information and belief. Print media has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis. IT Media Inc.’s seasoned team of domai