营销策划。海底捞.pptVIP

Haidilao hot pot Introduction Classification of business Environment analysis Enter mode Market segmentation Conclution Introduction The introduction of the deveopment of Haidilao hot pot Main products Current Management(运营现状) Classification of Business Peer competitor(同行竞争者)-----Happy Lobster、 Example (The strength of the company 公司实力、Market share 市场份额、Tactics 策略、Consumer-oriented groups 面向消费群体、Flagship brand 主打品牌、Development drawbacks 发展弊端) Environment Analysis PEST Mode 一、The Nordic economic development situation 二、Nordic food and beverage industry development北欧餐饮业发展状况 1、Dining struc