《[About_Hara_Kenya_and_Jap-design]原研哉及日本设计》.pptVIP

Japanese graphic designer Representive of Nippon Design Centre Professor at Mushashino Art University Design Director of MUJI. Represents new generation of Japanese designers Who’s Hara Kenya? Hara Kenya is one of the most respectable Japanese designers. he has been seeking future communication resources he finds within Japanese culture and technology. He represents a new generation of designers in Japan MUJI, a Japanese manufacturer and brand that’s already had a design-heavy history, approached Hara to take the job of design director. Hara joined MUJI and help guide the company itself rather than just simply design package and poster for its product. As a “brandless” brand,Muji products have a limited colour range and are displayed on shelves with minimal packaging, displaying only functional product information. Hara kenya’s poster design for Muji illustrated this perfectly In 1998, Hara Kenya worked on the sign design and VI system for Umeda Hospital. In the case of VI design for the hospital, Kenya did a great job of persuading the management to take on the idea of using cloth signs. When cloth signs become dirty, you can easily remove and replace it with a clean new sign. This design expressed a feeling of clean and tidy. He incorporated traditional Japanese cultural features in designing the opening and closing ceremonies of the Nagano Winter Olympics. In an interview in 2005 Hara stated that China and Japan has many common in historical tradition, cultural background, and social system and certainly in design. If we want to examine Chinese design today, comparisons with our greatest neighbour and rival Japan will inevitably surface. Hara Kenya’s graphic design has a beauty in simplicity. It is a unique product concept that rooted in Japan’s culture and traditions. What’s notable is that this kind of Japanese ‘simple’ is not the same as Western ‘simple’. In contrast to Hara and other jap-designers, Chinese designers aren’t connected wit