服务营销在宝钢地实践.pdf

02SM013 lck建国 服务营销在宝钢的实践 MarketingServiceofBaosteel Abstract Because{){thesustaindevelopmentofthecountryseconomy,especiallyon theindustryofrealestate,automobileandinfrastructureconstruction,the clemandforsteel bloomedsplendidlyandtheinvestmentinsteelindustrywas alsodrovedrapidly.Thecompetitionofthesteelindustrywillbefiercer andfiercerwhenthenewlineisputintooperation,forthereasonofimbalance ininvestmentrhythm,makeupandposition. Asa]eadingcompanyofthedomesticsteelsheetmaker,inthepastsomeyears Baosteelhasachieveditsdominantpositionintheareaofsteelsheetfor automobile.Fortherapiddevelopmentoftheinternationalanddomesticsteel industry,Baosteelwillloseitssuperiorityontechnologyandquality. Baosteelwantstoknowhowtosetanewtargetandbuildupnewsuperiority inthecomingdevelopingperiod.Inordertoimprovethesatisfactionand loyaltyofthecustomers,Baosteelhopestointensifyitsmarketingservice andconstructaperfectmarketingservicesystembystudyingonmarketing service. Marketing service has formed its theory foundationafter years of development Baosteelhasmadeaneffortonconstructingitsmarketingservice systembystudyingmarketingservice.Byimplementingcustomersatisfaction strategy,thecorporationculturefocusingoncustomerisformedandcustomer relationshipmanagementisintensified.Baosteelsuppliesdifferentkindof servicefordifferentlevelcustomeraftermarketsegregation.Inorderto fulfillthedemandofthestrategiccustomer,potentialstrategiccustomer anddirect-suppliedcustomer,Baosteeldispatchescustomerrepresentativeto alltheseimportantcustomer,realizesinformationshareonthesupplychain, implementsbusinessflowcooperationforthesupplychainandimprovethe competitiveobilit-yofthewholechain.Baosteelalsoconstructsanefficient, qualityandstablecallcentersystem,integratedcallservicefacetomiddle andsmallcustomer isalso conducted n2SMOI3 1:k建国 服务营销在宝钢的实践 The