消费者文化价值观对服务期望影响的实证的研究——以南昌麦当劳为例.pdf

Abstract Inthelate1970sasreformand inChina’Seconomic openpolicy reforms，with economicandsocial is an growth development，serviceindustryplayingincreasingly role．Servicesfor with important customers enterprises，alwaysprovide highquality winthe andstriveforcustomers．Asa service service，canprestige