汽车广告语言探究.pdf

Abstract Automotive advertising language is a function of the expression system of promotion and advertisement, which could range from a few words, and several characters, the performance of companies and brands can be self-positioning, knocking on the door of the market into the consumers mind. It focuses on enterprise performance management concept relatively constant, so that the audience maintain long-lasting memory and a good impression, then become a commodity business, and another meaning trademark. Infiltration, Influential, and extensive radiation. This article appeared in the media in recent years, car advertising slogan for the object,from a linguistic point of trying to conduct a comprehensive in-depth study,and strive by example to reflect the contemporary auto advertising language features.Efforts to identify the use of law to promote their healthy development.Full-text in addition to introduction and conclusion,is divided into six chapters: The first chapter,to seize the car ad on the voice characteristics of rhyme, from the rhyme,foot,tone,language,and several other cars in rhythm to describe the characteristics,namely:attention to melody,rhythm, tone changes and with rhythm frustrated circumflex,loud sound harmony,catchy melody,a musical beauty. Chapter II,the use of science vocabulary knowledge,analysis of language and foreign automotive advertising words,color words,numbers, the main use of the word.English word is inserted language in the ad letters,words and tightening the word in various forms;digital word Sublime performance