衡阳连锁药店发展策略的研究.pdfVIP

万方数据 目 录 中文摘要············································································1 英文摘要············································································2 第一章绪论 ·········································································4 1.1 研究的背景和意义·························································4 1.2 文献综述·····································································5 1.3 研究的内容与方法·························································9 1.4 研究的思路与框架························································10 第二章 国内外连锁药店经营管理情况的比较分析·······················12 2.1 连锁药店的定义及模式··················································12 2.2 国内连锁药店历史、政策的影响、经营管理情况的研究········13 2.3 国外连锁药店经营管理情况分析······································23 第三章 衡阳连锁药店经营管理现状及发展中存在的问题··············28 3.1 衡阳连锁药店的发展历程···············································28 3.2 衡阳连锁药店的现状·····················································30 3.3 衡阳连锁药店发展中存在的问题······································36 第四章 衡阳连锁药店发展策略分析·········································43 4.1 国内外连锁药店的经验对衡阳连锁药店的借鉴····················43 4.2 衡阳连锁药店发展策略的思路和原则································44 4.3 面对国家宏观政策改变衡阳连锁药店的对策·······················45 4.4 针对衡阳连锁药店发展中存在的问题的对策·······················47 万方数据 第五章 结论·······································································58 5.1 本文结论····································································58 5.2 本文的贡献之处···························································59 5.3 本文的局限性与不足·····················································59 参考文献···········································································60 致谢································································