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现形式。并从新闻漫画自身、受众需求和社会的变迁分析我国新闻漫画的发展态势。在
对我国新闻漫画现状的反思中,针对其发展提出建设性的意见。
独特的新闻视觉、形象化的评论、优美的视觉画面,充实了版面、丰富了新闻报道
的形式。新闻漫画通俗浅显、明白畅晓、平易近人的平民化特质在无形之中扩宽了受众
范围。因此,无论是报纸等传统媒体还是互联网等新兴媒体都应该充分利用新闻漫画这
一报道形式,并在注重新闻漫画形式的同时也要加强其内容的思想内涵;要善于借助互
联网等新兴媒体平台,拓宽新闻漫画的传播渠道,丰富传播载体;同时还要善于引导受
众的阅读兴趣和习惯,使新闻漫画在 “读图时代”充分发挥其社会舆论功能。
关键词:读图时代,新闻漫画,媒体,受众
II
ABSTRACT
In recent years, with the advent of television, Internet, mobile phone and other communication
media and popular, film and television, advertising, pictures, comic These dynamic and non-dynamic
image information gradually infiltrated into every aspect of peoples daily life, and is associated with
individual spiritual life, image has become a common way for peoples perception and understanding things.
Therefore, many people referred to interpret the images era has come, regardless of this view is correct or
not, but the map is indeed has been hitherto unknown attention, also with the unprecedented influence to
modern peoples work, life and thinking.
In the interpret the images era in the background, as the traditional media newspapers began to
reference news photos. Also, more emphasized is news photography and news photos in the field of
theoretical research. The important role and status that news cartoon, but that is not enough, you can use for
news map is far from a picture (photo), also contains the chart, comics, illustration and so on, should be
fully utilized. News cartoon as a comic, but also has the news features, status and function in the
newspapers in important. Although the timeliness, lifelike, the scene of the news cartoon, no dynamic effect
of network video and television images, there is no news photography vivid documentary features news
cartoon, but also has its own unique advantages. For example, news ca
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