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ABSTRACT
Thewine themain of Limited
Jingpai
of“China‘jing’’isproduct Company,
it’StheNo．1in
Chinesehealth-carewinemarketno
w．butit’S moreandmore
facing
and
strongerchallengescompetitions．
Thisdissertationstartsfromthe and of
marketinggoals strategiesJingpai
Limited
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