协同过滤在CRM交叉销售中应用研究.pdf

ABSTRACT 矗毒。鼗g customernoeds搬ake totradltlon醚 anddiversi是ed greatimpact mafketcompetilion t啪edIntothe futuremarkethas economic of commercialmodel，thecompetition have of t。沁m．囊om“p∞ducoeen专rie”to seⅣiee溅eans，瓢deompa檬es eompe￡ition sh麟”论‘≈u哟瓣f盘瓣”，t王悉ers勰鑫￡x{st{ng “e娃s幻m瓣ee嫩ric，’，舾嫩“撒ar娩l lst|le the tosuccess，ltVery theirneedsbecoflle outandIneet key custolners．find not increasethe Customer only featujreof ReiationshipMan鹆ement(CRM)，which o耋 of c潲稔嚣瓣‘b濂蠢sos蹴ng￡＆娃{弧eo辩eo掇petenee ∞稳t{躐潍e戳鑫稚loya巍y compa致ies． tocollect dataV，￡lrehouse build Inthisconlpetitiveenviro脚ent，companies maintainand thelr that can eniarge in孙mlationaboutcustomers，theyhope they eont激y，l嫩elli铲娥 a弱氆e毪s论黼e蕊。薤lhe e强slo璎er盛鑫臻轷i￡hbe驻毂臻耐_e搭￡鑫藏di鼗g in如凇ationthe糙i躐。鑫∞n＆se硅situ鑫tionwith筘of sto糕窭零of搬assivo puls nndout data isthe whichcan kno、vledge，never