我国房地产市场销管理研究 毕业论文.docVIP

《我国房地产市场营销管理研究》 目 录 摘要 引言（或绪论） 一、房地产市场营销管理的理论阐述及重要意义··························1 （一）房地产及房地产市场············································1 （二）房地产市场营销管理············································1 （三）房地产营销管理的意义··········································2 二、我国房地产市场营销管理存在的问题································2 （一）房地产企业交易的法律、法规不完善，市场纠纷多··················2 （二）房地产企业产品积压，大量商品房空置····························2 （三）房地产企业提供的产品无法满足消费者的全面需求··················2 （四）片面夸大宣传策划的作用········································3（五）房价虚高，存在暴利，超出消费者的承受能力······················3 （六）物业管理滞后，营销管理虎头蛇尾················