我国房地产市场销管理研究 毕业论文.docVIP

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我国房地产市场销管理研究 毕业论文.doc

我国房地产市场销管理研究 毕业论文

《我国房地产市场营销管理研究》 目 录 摘要 引言(或绪论) 一、房地产市场营销管理的理论阐述及重要意义··························1 (一)房地产及房地产市场············································1 (二)房地产市场营销管理············································1 (三)房地产营销管理的意义··········································2 二、我国房地产市场营销管理存在的问题································2 (一)房地产企业交易的法律、法规不完善,市场纠纷多··················2 (二)房地产企业产品积压,大量商品房空置····························2 (三)房地产企业提供的产品无法满足消费者的全面需求··················2 (四)片面夸大宣传策划的作用········································3(五)房价虚高,存在暴利,超出消费者的承受能力······················3 (六)物业管理滞后,营销管理虎头蛇尾················

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