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Ifwehadtoldpeopleweweregoingtobuildanewbugtracker,theywouldhavetolduswewerecom-pletelynuts.Alittleresearchintothemarketwouldtellyouthattherearescores,maybehundreds,ofpotentialcompetitors,frommega-expensivecorporatesystemsandfreeopensourceprojects,toon-demandsoftware-as-a-serviceapplicationsandhomegrowntoolspurposebuilttodoonethinganddoitwell.Andthenthere’sMicrosoftExcel,theall-in-onelistbuilderandchartingtool,whichisstillincrediblypopularamongsmallsoftwareteams.Hadweconsideredthemassivecompetitionoutthere,wemayhavenevercreatedJIRA.Fortunatelyforus,wehadsomenaïvetéinourfavour,andnoonetoldusnottodoit.WebuiltJIRAtohelpustrackourownconsultingbusiness,whichiswhatAtlassianwasin2001,andin2002itbecameafull-fledgedproduct.There’stworeasonsJIRAwassuccessful:anunexpectedbusinessmodelanditsflexiblearchitecture.In2002,Atlassian’ssalesmodelwasunlikeanyotherbusiness-to-businesssoftwaretools.Itwasn’tfreelikeanopensourceproject,butitwasn’texpensiveeitherlikeproductsfrombigcorporations.Itdidn’trequireanyprofessionalservicestouse.Andtherewerenosalespeople.Itcausedsomeconfusioninthemarket.Canyouhelpussetupanevaluation?Um,justdownloaditandtryit.Howcanwemakechangestothelicenseagreement?Youcan’t.It’sonesizefitsall.Howmuchforasupportagreement?It’sincluded.Free.CanIsendyouapurchaseorder?Sure,oryoucanuseyourcreditcard.Acreditcard?Topurchaseenterprisesoftware?Ofcourse,JIRA’spopularityismorethanapricepointandbusinessmodel.Mostofthedevelop-erswhostartedworkingonJIRAin2003arestillatAtlassiantoday,buildingatoponeofthemostfeature-richandflexibleissuetrackersavailable.Dependingonwhichcompanyisusingit,JIRAhasbeencalledabugtracker,issuetracker,defecttracker,tasktracker,projectmanagementsystem,orhelpdesksystem.It’susedbywaterfallandagiledevelopmentteams.It’susedbysomeofthelargestcorporationsintheworldtohelpbuildtheirbiggestproducts,andsomepeopleuseittomanagetheirpersonalcrosscountrymoves.ThepermissionssystemhasallowedJIRAtoworkforbothprivateandpublic-facingprojects.AnecosystemhasbeenbuiltuparoundJIR
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