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AbstractThispaperaimstostudyarriveataconclusionofthebusinessoperationofChinabaseballleague(CBL)toandtherelationshipofitbasicelements,inordertoarriveataconclusionofthebusinessoperationmodeofChinabaseballleague(CBL),seekabusinessoperationmodethatsuittheChinabaseballleague(CBL),andpromotethedevelopmentandtheexploitationofthepotentialbaseballdomesticmarket.Themainresearchmethodsofthispaperinclude:documentationmethod,caseanalysis,FieldObservation,logicanalysisandMathematicalstatisticsandothermethods.Andcometothefollowingconclusions:1.ThetheoryandtheprinciplesofthebusinessoperationofChinabaseballleague(CBL)ThestudyofthebusinessoperationofChinabaseballleague(CBL)includesthefollowingtheory:thesystemstheory,principles,includingprojectmanagementtheory,riskinvestmenttheory,themarketingtheory,sportscompetitionorganizationtheory.ThestudyofthebusinessoperationofChinabaseballleague(CBL)includesthefollowingprinciples:theprincipleofunity,theFeasibilityPrinciple,themarket-orientedandaccordingthelawprinciple,socialbenefitsandeconomicbenefitswithstrongwin-winprinciple.2.TheessentialsofthebusinessoperationofChinabaseballleague(CBL)TheessentialsofthebusinessoperationofChinabaseballleague(CBL)include:theleaguesponsors,theteamsponsors,thesuppliers,ticketssale,thebroadcastingright,thefieldactivitiesandtheintangibleassetsutilizationandtangibleproductdevelopment3.ThebusinessoperationmodeofChinesebaseballleague(CBL)Sponsors(includingthesuppliers)arethemainoftheChinaBaseballLeaguebusinessoperationmode.Theticketssaleandtheintangibleassetsutilizationandtangibleproductdevelopmentshouldbethekeypoint.Andcombinethemediacoverageandthefieldactivities,formingacompletesetofmaturebusinessoperationmodewhichadapttothedevelopmentofChinaBaseballLeague(CBL)andthecharacteristicsofthedivision.4.ThecharacteristicsofthebusinessoperationofChinabaseballleague(CBL)ThecharacteristicsofthebusinessoperationofChinabaseballleague(CBL)arethefollowing:non-substitutable,loosenessanddevelopable.5.Theimplementationwaysofthebus
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