潮汕文化的旅游开发的研究——以潮州市为例.docVIP

市区域旅游合作战略、注重宣传、优化产品结构、完善旅游设施的配套建设、引进和培养各层次旅游人才等对策。潮汕文化旅游资源可以分为物质和非物质两大类，对不同性质的资源相应的产品开发模式应该有所不同，才能符合旅游可持续发展的要求。对于物质类的，可以采用静态展示、动静结合、组合开发等开发模式；对于非物质类的，则可以采用集中展示、应时表现、组合开发、专题开发、开发特色旅游商品等开发模式。关键词：文化旅游；潮汕文化；昂谱分析法；SWOT分析法IIAbstractCulture-orientedtravelisbecomingmoreandmorepopularwithtouristssinceitmeetstheirdemandofpursuinghigh-gradetours.Intermsofthetouristdestinations,culture-orientedtourismnotonlybringsthemfinancialbenefitbutalsoredoundstothereservationofthelocalculture.Accordingly,Culture-orientedtourismplaysanimportantpartinthefieldoftourismexploitationresearch.Chaoshancultureisremarkableforitsintegrityanditsdistinctivelocalfeatures.AsthemainsourceofChaoshanculture,ChaozhouCitypreservesvariousmanifestationsofitinarelativelyintactform,whichispropitioustoexploitation.AResearchonthecaseofChaozhouwillpromotethetouristindustryofthecityandalsoserveasareferenceforsimilarcases.ByemployinganRMPapproach,thepresentthesisconductedaculture-orientedanalysisonthecaseofChaozhouCityinthreeaspects:resource,marketandproduct.TheanalysisrevealsthatthetouristresourcesofChaozhouCityarecharacterizedbythesetraits:uniqueregionalstyle,abundantandconcentratetouristresources,supportsfromthemass,asteadyandpromisingmarket,andprominentproducts.However,coexistingwiththesestrongpointsaretheweakpoints:theresourcesbeingpoorlyrecognized,alowerlevelandmonostructureofexploitationfortheproducts,etc.TofurtheranalyzethedevelopmentsituationofChaoshanculture-orientedtourism,thethesistakesaSWOTapproachandfindsthat,exceptforthecharacteristicslistedabove,thefollowingfeaturesareaccompaniedwiththetouristresourceofChaozhouCity:goodlocationconditions,mildclimate,obscuretouristimage,poorcapacityoftouristreceptionandpoorhumanresourceintourism,etc.Inshort,bothadvantagesanddisadvantagesexistinthecase.Besides,opportunitiesandthreatsalsowitnesstheirpresence.SuchthingsasChaozhouCitybeingtakenintothetouristareaofWestCoastoftheStrait,thegovernmentofGuangdongProvincepursuingtheplanofleisuretravel,andthesixteenthAsianGamesto