用户体验在搜索引擎营销策略中的作用的研究.pdf

ABSTRACT start Domesticsearch markethas a fromthe to engine experiencedgradualgrowth themature asanew attractsmoreandmore stage．Searchengines industry peoples attention． beoome transferencecostis products homogeneity．User Currently,searchengine ofsearch arenotina of this low．Users situation, very engine veryhighdegreeloyalty．To market hasbecomefierce．Basedonthecurrentstatusofsearch competition engine andsearch network authorsoometoa industry enginemarketinganalysis，the hypothesis， thattheuser inthesearch a role．The expedence enginemarketingplaysveryimportant to froma thatuser author relevantdocuments demonstration quotc prove positive search andsearch mixin inthe experience engine strategies marketing marketing engine fromthe authorcitedvarious will veryimportant．Thennegative．the pooru螂experience doharmtothebrandand ofsearch reputationengine． the search last Among enginemarketingstrategies part，user-experience·oriented were author someconstru