全球化背景下长虹国际化战略的研究.pdf

052025493何敏 全球化背景下长虹国际化战略探究 Abstract hasbeentoan one．The of Nowadays，theglobe each economy integrativeeconomy zonein worldisnot the independent an whole．Suchasthe anymore，but organic which Effectshows of onezone’Smarketwill principleButterfly US，slightchange leadto totheotherzones． impact great Underthe of is cruelandfurious backgroundglobalization，thecompetitionespecially intheinternationalhouseholdelectric basicruleof appliance industry．The marketing iSnaturalselectionandsurvivalofthe fittest．sothe havetotransform enterprises themselvesinorderto more get development opportunities．Theworld—shaking ofintemationalmarketandtheinternationalizationof change domesticmarketmake theChinese feelthat enterprises internationalizationisnotan buta deeply option necessity． afamous in its ChanghongGroup，as companyChina,started earlierthantheothersand holdofmuch strategy Successandfailure got experience． the Though internationalizationof thesisma