影响可持续食品消费行为的因素的分析.pdf

的购买行为就越多。 基于上述研究结果，针对政府和食品企业提出了相应的对策和建议并对后续研究进 行了展望。 关键词：可持续食品；计划行为理论；消费行为；影响因素 Abstract SustainableFood SPECIALIZATl0N：BusinessManagement Inrecent ofⅡle conditionsa11dtbe ye棚苫，、衍tlltl圮iInprolvementpeople’sli、，iIlg 印bancementof明vironm即taI Ileedsof protectiona1Ⅳarelless，pot铋tialheal吐lyand团『een f100dh弱been fbodcanmeetsuchneeds．Susta抽ablef．oodisf-00dnlat large．Sustainable aIldfood promotesf．aming juSt觚d beneficial．The ofsustajnablef．00dcannot tlle economically developInem 011lyiIIlproveliving staIldardsforⅡle bmalso a(1vancementofsu曲血Iable people promote廿le a鲥cultu舱mld of thesustajIIablef’00d canbemadea 鼯-0wtlla叠酊cul眦economy．HowF陀r，whetheriIldus打y su屺cessof onWhemerconsumersw肌tt0 tIlem． 6naIlydeDends accept ConSumer’sfoodchoiceisa f．unctionofamultitudeofi11nuences．The∞ complex detemliIlantsiIlclude off0Iodsllchas伍e sensoryaspectS taste，odor，textul．echa或lCteristics， combillcd谢tlltlleiIlnuenceofnon-food e丘’ects，forexample，psychologicalfactors，廿le env心onIllent，social social p11ysical f如tors)．ForeignpSychologists锄d lliwe successill behavioralh】【tention ofPl锄ned f．ound固呛at usingAizen’s model，tlleTheory meconsumer’sfoodc110ice Be}lavior(TPBl。toeXplain behavior．However，tlle11leo珂of t0 researchiIldomestic． Pl锄edBehaviorh嬲notbeen food applied cons啪ption Baused ofc