MCM Brand Story外文翻译.pdfVIP

MCM 品牌渊源 德国顶级皮具品牌MCM “Mode(风尚)，Creation(缔创)，Munich(慕尼黑)”于1976 年创立于 历史名城慕尼黑。作为德国巴洛克及浪漫主义传统风格的发源地以及诸多伟大建筑艺术的故 乡，慕尼黑以其深厚的古希腊罗马文化积淀与巴伐利亚历史沿革令人神往。20 世纪，交通 工具的变革将世界缩小，也将过去与未来斜街。MCM 在这个极具魔力的时代诞生，习承德 国文化的积淀与精良的工艺，在创立至今的三十余载，致力推出各式皮件、服装和鞋类产品， 工艺精良，款式繁多，定位高端，堪为当今最为睿智旅行者的终极旅行伴侣，它的概念和作 品也不断被现代的生活方式和未来客户的实际需要重新定义。 BRAND INTRODUCTION MCM (Mode Creation Munich) was founded in the historic city of Munich, Germany in 1976. Munich is the home of German Baroque and Romantic culture as well as much great architecture. MCM was established during the epic time of the 20th century when the revolutionary changes have been witnessed in global travelling.Through innovation and timeless design, MCM combines iconic German-engineered functionality with traditional craftsmanship, producing fine luxury leather goods, apparel and footwear collections for today’s most discerning travelers. 目标 MCM 的目标是成为通过结合传统工艺和当今摩登的全球旅行者的价值，成为具有革命性的 奢侈时装配件和旅行物品。 MCM VISION MCM’s vision is to revolutionize luxury fashion accessories and travel goods by combining craftsmanship and value for today’s modern generation of Global Nomads. MCM 的新一代 被誉为“全球游牧民族” 的新一代居住在每天24 小时，通信工具从不休息的永恒地域。旅行 的浪漫已经俘获了这一代人的心和想象力，但是令人愉快的旅行是一种非常的艺术。它的艺 术性在于要保证理想的同伴。最可信赖的、真实、睿智、享受的，这些是我们建立于我们的 配饰和箱子中实际的价值。我们的产品优雅且充满活力，在技术和功能上都十分先进，谨慎 地适应着当今繁忙的生活方式。我们通过德国手工的传奇品质提供真正的价值。 The MCM Generation The new generation of “Global Nomads” live life 24 hours a day, in a timeless zone where communication never sleeps. The romance of travelling has captivated the hearts and imaginations of generations, but pleasurable travelling is a very fine art. Its artistry lies in the guarantee of ideal companions. The most dependable, true, smart, and enjoyable – these are the tangible values that we build into our accessories and capsule collections.