新媒体产业的盛大文学模式_兼谈文化和科技融合创新的规律.pdfVIP

2012 4 文 化 艺 术 研 究 Apr. , 2012 5 2 Studies in Culture Art Vol5 No2 : 1674-3180 ( 2012) 02-0010-09 新媒体产业的盛大文学模式* 施晶晶 ( , 200235) : 在21世纪数字化技术发展的背景下, 科技与文化的跨界合作成为新媒体产业发展的 强 动力盛 文学作为中国规模最 的网络文学和民营出版机构之一, 以两 业务板 块 原创文学网站和云中书城为基本框架, 依托新媒体技术进行出版和版权运营, 不断研 发新的内容传播渠道它的发展体现了数字化时代文化与科技融合创新的重要规律 : 新媒体产业; 盛 文学; 文化与科技 : G122 : A The Research on ShengDa Literature from the New-media Industry Perspective Also on the Rules of usion and Innovation of Culture, Science and Technology SHI Jing-jing st Abstract: Under the bac ground of 21 century, digital technology develops rapidly. The cross-border cooperation of technological and cultural becomes the strong promotion to new-media industry. ShengDa Literature is one of the biggest networ literature corporation and private publishers. Its basic framewor can be divided into two major business segments which are original literary websites and Cloud Boo store. ShengDa Literature relys on new-media science and technology to publish and operate copyright, and con- stantly develops new content distribution channels. The development of ShengDa Literature shows the im- portant rules of fusion and innovation of culture, science and technology under the digital times. Key words: new-media industry; ShengDa Literature; culture, science and technology : 2012-02-05 : ( 1987 ) , , , , * , 10zd021 2 : 11