新商务英语函电 教学课件 王维平chpater 2 chapter 2.pptVIP

Chapter 2Establishing Business Relations Contents Learning Aims Have a concept of how to establish business relations with prospective dealers; Know the structure of letters on the establishment of business relations as well as related terms and useful expressions; Acquaint yourselves with some names of toys; Learn how to analyze cases and write letters on the establishment of business relations. Channels for Obtaining Information About Prospective Dealers Search engine B2B web Attendance at trade fairs and exhibitions Trade directory Recommendation by a business friend or client Industry forum/BBS/bulletin/board Channels for Obtaining Information About Prospective Dealers Advertisements Commercial counselor’s office in foreign countries Chamber of commerce both at home and abroad ceramic dinnerware Can send the ceramic dinnerware catalogs and price lists to us? We would like to import this product. The major exporter please contact us. Looking forward to hearing good news! Unique International Trade Centre(澳大利亚) computer hard wares I would like to buy computer hard wares, If you are a supplier of this product, please contact us as soon as possible and provide details of the product. omama dann enterprise(加纳) motorcycle helmets We Are Seeking Best Suppliers Of motorcycle helmets. If You Are, Please Contact Us As Soon As Possible. We hope that our long-term cooperation. spirit motorycles(南非) letters on establishing business relations The source of information (how you learned of this company); Brief introduction to your own company (lines of your business, little “advertising” on your products or service); The intention of writing the letter; Asking for providing product literature; Expressing the expectation of cooperation and early reply. Case 1 Case 2 Case 3 Case 4 Case 5 Case 6 宁波兴隆公司成立于1990年，主要从事 电子玩具的生产与出口，从阿里巴巴网 站得知澳大利亚悉尼约翰·史密斯公司想 购买电子玩具，于是去函表达与之建立 业务关系的愿望。 Useful Expressions learn from be in the market for electronic toys 4. specialize in 5. co