中国空调业的的发展演变及企业的竞争策略的若干的问题研究.pdf

032025265李震昊 中国空调业的发展演变及企业竞争策略的若干问题研究 Abstract Home isa inChinathat withChina’S industryrisingindustry appliance develops reformto outsideword．Asabackbone condition fast and the product，air develops opening with andTVset ofair oven,etc．The togetherwashingmachine．refrigerator rapidprogress condition in Ontheone tothedemandofthedomestic China industry hand，attributes tothe of economicenvironment． onthe isdue world’S market；andhand，it adjustment Traditional airconditionturnstO countries manufacturingindustryincluding developing whichChina the of air foundation,mature rapidly,in gainsadvantagegoodindustry condition andlowlaborcost．ThusChinabecomestheworldair manufacturingtechnology condition countryvery manufacturingquickly． inthis airconditionmanufacturersare Despiteth由rapidgrowth industry,domestic moreandmoresevere is is facing challenges．Onechallengeprofitdecreasing,which the causeddisordered domestic otheristhe by competifiomamong manufacturers；and famousdomestic isfrom and ofsome splitting brands；anotherchallenge re—structuring their