化妆品包装容器仿生设计的研究.pdfVIP

摘 要 随着社会和人类自身的发展，人们不仅对化妆品品质的要求愈益 增强，而且对其包装容器造型的需求也越来越趋向于多样化、个性化 和自然化。化妆品包装容器的仿生设计，较好地满足了这种需求，因 为它不仅可以丰富包装容器造型的样式，而且还以更直观、更幽默、 更富亲和力的方式传达着商品信息，从而为人们的生活带来众多的审 美享受和使用乐趣。 文章运用仿生学、人体工程学、美学和心理学的相关研究方法， 通过对已有资料和研究成果的收集、归纳和对比分析，首先，从理论 上厘清化妆品包装容器仿生设计的历史、内涵和表现特征；然后基于 当代包装发展的总原则——低碳和环保，阐述化妆品包装容器仿生设 计的具体策略与方法，同时，对其选材和形态取决于化妆品的属性和 大众审美价值取向，以及文化特质和情感化体验是评价化妆品包装容 器合理性的主要尺度等问题展开具体的论述；第三，指出化妆品包装 容器仿生设计的实质是，引导人类更加尊重自然、保护自然和亲近自 然。 以上研究，为仿生形态在化妆品包装容器领域的广泛运用提供了 理论和方法上的支撑。同时，通过提炼、抽象、夸张等艺术手法的表 现，把握自然物的内在活力与本质，能使化妆品仿生包装容器造型既 具有质朴纯真的视觉效应，又焕发出丰富的艺术精神与价值内涵。 关键词：仿生设计，化妆品，包装容器，形态，自然 IV ABSTRACT With the development of society, people are not only paying more attention to the quality of the cosmetics but their desire for the Packaging Container is getting more diversified, individual and naturalized. The bionic shape in cosmetics packing container meets the need of this desire for it enriches the shapes of the container and whats more, transferring the information of the products in a more expressive, humorous and intimate way so as to present the people much aesthetic enjoyment and friendly usage. Having made a survey of the previous study on this field, the author firstly illustrates the history, the connotation and the representation of the cosmetics packing containers design with the methods from the aspects of bionics, human engineering, aesthetic and psychology, and based on the contemporary design rule, low-carbon and environmental-friendly, the author discussed the specific strategies of designing the bionic shapes of cosmetics. Further study was concentrated on the elements from the cosmetics and humans aesthetic value which influence the choosing of material and shapes modeling. And