我国集团公司多元化战略反思和对策研究.pdfVIP

Abstract Diversificationstrategyisapopularchoiceoflargeenterprisesgroupintheworld. InChina,itisalsothemostargumentstrategicchoice.Mostenterprisesgroupin Chinafavoredtoadoptunrelateddiversificationsrtategy,butmanyfailattheend. Why?Ithinktherearefourreasons:(1)Adoptunrelateddiversificationstrategy inappropriately;(2)Mismatchbetweencompetitionadvantageanddiversification strategy;(3)Obviouslywrongstepsinimplementprocess. Mythesiswillfocusonthefourquestionsabove. Thewholethesiscanbedividedintosixchapters.Thefirstchapteris inrtoductions,willinrtoducetheresearchbackgroundsandther