蒋吉泉-创新管理-英文.docVIP

Analysis on China’s Product Innovation Management JIANG Jiquan 1. General introduction of the product innovation A. The proposal of the product innovation management The purpose of the product innovation and development is to cut down cost and to increase the speed. But the problem is that how to correctly foresee the market demand and improve the product RD. Since that the information of market demand is mostly not very clear, and it takes six to eight phases when it finally comes to the RD staff. So the information are always mistaken step by step and the wrong information often comes. In