旅游管理专业伦理教育模式的研究.pdf

A New Study on Ethics Education in the Field of Tourism Management Abstract With the deepening research on tourism ethics theories among domestic scholars, tourism ethics education has come into the range of study. Tourism ethics education refers to the well-planned and organized activities that carried out by tourism industry or organizations to make people accept and comply with the needs of their own moral standards, and consciously fulfill the corresponding moral obligations. It includes economic ethics education, culture ethics education, and social ethics education. Tourism ethics is a new subject that based on ethics and is applied to the field of tourism management by practice. The problems exist in tourism ethics education are the loss of school education, insufficient practice, and the unawareness of ethics in enterprises. So far, there are three main study areas: object, content, and the way of education. However, there is no complete theory for the study of education system. Because of the loss of such education at school, this thesis mainly focuses on school education and wants to carry out a study on the education system of tourism ethics, then aims to set up an effective teaching mode of tourism ethics. Through the investigation of the participants from 7 universities and 20 tourism enterprises by questionnaire, and the statistical analysis of the collected date by SPSS, this thesis finds out the problems exist in tourism education and their reasons, aiming to build up a new system by theoretical analysis and the breaking-out of traditional teaching mode. Moreover, this paper sets up a five-step practicing method according to the features of tourism ethics education, and forms a teaching