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and Researchon CRM
Applied Analysis-basedSystem
Design
forMobileCommunications
Industry
Abstract
Withthecontinued ofcustomer
development relationshipmanagementtheory
has
andthe ofbusiness CRMbecome
maturity intelligencetechnology,analysis—based
ahot domestic have to to and this
topic．Some enterprisesbeguntry applypractice
CRM arefew
of casesof CRM becauseof
type system．Successfulanalysis-based
and
ofbusiness thelack of
inadequatemastery intelligencetechnology understanding
businessenvironment．
This an issuitfor
designs CRM which mobile
paper analysis—basedsystem
communications to thefeaturesofdomesticmobile
industryaccording
communicationsandthe ofmobilecustomers
industry characteristics consumption，
thatit can thecustomer withauseful
hoping provide relationshipmanagement
reference．
introducesthe the andnotesthe
of
Firstly,thispaper backgroundtopic problems
ofcustomer fordomesticmobilecommunications
relationshipmanagement industry．
Secondl summarizesthetheoriesofcustomer
y，this
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