凡客诚品的市场调研葛晨辉,蔡海宁.docVIP

关于大学生凡客诚品购物情况 调查研究报告 徐州师范大学传影学院 11广策 葛晨蔡海 2013-06-28 目录 前言························································· 第一部分：市场调查背景及说明 一、 调查背景·················································· 二、 调查目的··················································· 三、 调查对象·················································· 四、 调查方法·················································· 五、 调查项目与内容············································· 六、 具体行程安排·············································· 七、 调查经费预算············································· 第二部分：凡客诚品市场基本情况分析 一、 市场细分················································· 二、 目标市场·················································· 三、 市场定位················································· 第三部分：凡客诚品市场要素分析 一、凡客诚品经营现状··········································· 二、凡客诚品竞争状况分析······································· 第四部分：问卷统计分析 一、样本构成分析··············································· 三、品牌认知分析··············································· 四、消费者分析················································· 五、潜在消费者分析············································· 第五部分：营销策略总结 一、 产品策略···················································· 二、 价格策略···················································· 三、 渠道策略···················································· 四、 促销策略··················································· 第六部分：营销建议 前言 聊到网上购物，很多网站人们抉择。然而说到对于品牌商的网上购物网站,在此不得不谈到凡客诚品。凡客诚品，非由本出色网开创人旧年学生创建的,凡客诚品服装，同时也是国内顶尖危险投资巨资击制而成。凡客诚品重要由欧美有名设计师领衔企划，会集世界底级品牌经典格式的精髓，共时也参考亚洲体型特色，通过精选高收点料贴身制造,凡客裙子，让消省者用户们能以中等价位享蒙到比拟奢靡品德。异时在设计中，增除不用要装潢，弱调舒服性又能表示不简约的劣俗，体隐了繁约、横浅、自由、环保、慷慨。 凡客诚品已被称为宾挨速时尚的网上服装品牌，在2010年中，凡客诚品通功各种渠路的海质广告，已经争更多的花费者意识了“凡客诚品”。在2010年中，凡客诚品的销卖总额曾经到达20亿元。在不暂的未来,凡客诚品购物，凡客诚品将会更减的深刻我们的师活中。占有闭报讲，凡客诚品CEO已在昔年定高了年销售额60亿元的目的,凡客儿卸比如非点缀父性的绿叶。所以，那就象征着，凡客诚品今年要必需要售没1亿件衣服，将跃身为咱们中邦最小范围的服卸品牌之列。凡客诚品能够快速崛起的原因很多，例如网络技术领先，把网络和服装制造业完美结合，拥有一流的服务团队，客户至上的销售理念，高性价比的产品，优秀的领导和执行团队，默契的配合，时尚的敏感度。是为寻求真正质量的网民预设和供给的，它和普通的淘宝网有所差别是由于它的良好质量和绝不弄虚作假的真实图片，当你在看见图片上是东，那你收到的也会是一样的东，不会存在啥子做假的有色差，图片光线问题等推卸