《金融危机形势下彩电行业营销策略研究》.docVIP

题 目： 金融危机形势下彩电行业营销策略研究 院系名称： 专业班级： 学生姓名： 学 号： 指导教师： 教师职称：  摘 要 彩色电视技术是20世纪的重要发明之一。我国80年代初形成彩电产业，在15年间形成了强大产业体系。当前彩电模拟技术标准正在转向数字技术标准，将发生电视技术第三次变革，它必将促进电子产业的全面发展。金融危机给中国彩电产业发展带来的负面影响已经很明显，中国彩电企业将要面对未来更加严峻经济环境。国产彩电品牌作为中国制造业的中流砥柱，只有通过发展新技术、拓展新渠道、采取新策略，才能提升整体竞争力，保持行业的健康稳健发展。 Marketing tactics for color TV company in the background of economic crisis Abstract Color TV technology is an important invention of the 20th century. Color TV became a kind of industry in early eighties in China. It was becoming a strong industry system during 15 years. Nowadays, Simulation of the technical standards for color television is turning to digital technology standard. This will be lead to the third change in TV technology. It will promote the comprehensive development of the electronics industry. The financial crisis has bring the negative impact to the Chinese color TV industry . Chinese color TV enterprises would have to face the severe economic environment in future. China-made color TV brands as the backbone of Chinese manufacturing industry need development of new technologies, new channels, adopting a new strategy to improve the overall competitiveness and maintain the healthy development of the industry. This thesis based on the global color TV market and policy environment of Chinese color TV industry .Analysis and forecast the development situation, related industries, channels, industry competition and leading enterprises of the color TV industry, explore and research the trends and prospects of color TV industry，then made the following conclusion: Economic crisis brought a tremendous impact to the mobile phone companies, the sales of mobile phone sharply decline. The color TV company will suffer from big crisis in the world, but meanwhile ,this will bring the opportunity to the color TV industry. At last, based on a large number