《ADP BrandPrint PPT模板》.pptVIP

Core Brand Truths (cont’d.) ADP has an insider’s knowledge of legislation and economic factors that affect the workplace: Expertise ADP adapts to changes in the economy, client needs and technology: Dynamic ADP shoulders the responsibility of fundamental business administration so your company can concentrate on what will make you successful: Freedom ADP BrandPrint ADP is the Heart of your business, a quiet vital presence that directs the flow of your company’s lifeblood – its people and money – without ever missing a beat. Attuned to the rhythms of your business, ADP smartly combines knowledge and technology to create systems that anticipate future change yet deliver in real time. ADP BrandPrint ADP applies big picture thinking to the smallest details. Endlessly vigilant. Imcomparably experienced. Unfailingly supportive. ADP providesthe freedom for business to excel. Appendix: Internal ADP Interviewees Art Weinbach: President and CEO Gary Butler: President, Employer Services George Stoeckert: President, Majors Bud Angelus: President, EBS Tim Lamb: President, Nationals Ron Clarke: President, ESD Paul Golden, VP, Marketing ESD Jeff Katz: VP, Marketing, Majors Brad Smith: VP, Marketing, EBS Tim Clarke: VP, Marketing, Nationals Internal Audit (cont’d) Zena Brand: VP, Marketing, Employer Services Jay Rising: VP, Sales, Nationals Russ Deloach: VP, Sales, Majors Debbie Barron: VP, Market Research Russ Fradin: VP, Business Development Ray Marlinga: VP, General Manager, Tax Services ADP BrandPrint October 28, 2002 Objectives Understand the elements of ADP’s brand name that are most relevant and compelling to clients Create a unified statement of those elements – a BrandPrint – that will serve as a blueprint for ADP communications and brand development: advertising, public relations, collateral/packaging, direct mail, client communications A Brand Is: The intangible sum of a company’s attributes:its name, history, reputation, products,packaging,