《经典黑色背景PPT模板》.pptVIP

IBM E-Commerce Integrated Campaign Communication Tactics TV Commercial Print ad Interactive Public Relation Fulfillment TV Advertising E-commerce TVC launched in BJ, SH and GZ at Nov. 1st. It used the dialogue between two business man in Xinjiang talking about doing business on the Web. It conveyed the message of e-commerce is easy to start and grow fast. Interested viewers could visit e-commerce site to know more. Print Advertising The print ad was placed on BJ, SH and GZ local media, national business print and key IT print. It used the transformational stories of Banking, TT and postal industries to further elaborate e-commerce definition, business benefit, references and IBMs advantages on that. Again, interested viewers can visit e-commerce site to get more information. Interactive Elements GIF Banner Flash Interstitial Web Sitelet Web Banner Banner ad was placed on Sina site and Hermes news letter the same time as the print ad launched. This is to add more exposure of IBM e-commerce as well as to drive more traffic to visit e-commerce website. Flash Interstitial The flash interstitial is a jump page of e-commerce sitelet. It used the key successful references to showcase e-commerc is not far away from peoples life ant it is easy to start. It can not only strengthen the power of e-commerce, but also can seize the attention of visiters to find more regarding e-commerce. Mini-site e-commerce mini-site is positioned as the informaiton center of ec. The sitelet includes: ec overview, ec definition, ec roadmap, ec solutions, ec references, related news, ec special offer and on-line registration. Visiter can not only obtain rich information towards e-commerce here, but also can on-line register the Quick Starter Pack of ec to start the first step of e-commerce.