商务英语（含磁带） 阮绩智 商务英语课程课件Unit 14 Going Global新.pptVIP

1) How do you understand the term “globalization? 2) Do you think that it is necessary for a company to go global? Why or why not? 3) Can you make a list of some global companies that you are familiar with? What do they do? 4) Work in pairs. Discuss some ways of entering international markets and the advantages and disadvantages of each. ? 14.1.1 Listen to the short passage and fill in the gaps in the notes below.  Successful businesspersons in the 21st century will have global awareness and have a frame of reference that goes beyond a region or even a country and encompasses the world. To be globally aware is to be objective in assessing opportunities, evaluating potential, and responding to problems, to have tolerance toward cultural differences and to be knowledgeable about cultures, history, world market potentials and global economic, social, and political trends. Being Globally Aware 14.1.2 Listen to the dialogue and answer the following questions. 1) Why does Mr Brook find it difficult to describe what it is like doing business with the Chinese? Because in China there’s still no commonly shared perception of what’s reasonable or normal in international business, so standards and expectations vary widely from place to place. 2) What are the things that Mr Brook says you should keep in mind when you do business in China? One of the first things to keep in mind is that it is most discourteous to be late for meetings. 3) How should the people be seated in the meeting room? The leader of the group will be expected to enter first and will generally be offered a seat beside the most senior. 4) What are the visitors supposed to do after the meeting? A special dinner will probably be arranged for the guests after the meeting. 5) What are the common topics of small talk over dinner? Small talk over dinner is essential for relationship-building. One of the common topics for most Chinese i