技术创新环境下的企业竞争信息应用战略研究终结.doc

技术创新环境下的企业竞争信息应用战略研究 摘　要 技术创新是资源重新组合的活动，是提高企业竞争力的有效途径，也是企业保持竞争优势的有效手段，对企业生存和发展有不可比拟的作用。利用企业竞争信息缩小和消除技术创新风险和不确定性，促进科技与经济的紧密结合，是企业建立市场竞争优势的重要因素。 在竞争日益激烈的现实环境中，企业竞争信息已经成为企业技术创新顺利实施的重要保障，并在企业技术创新各个阶段都发挥着重要的作用。随着企业产业结构的调整和市场的不断变化，信息量也不断增值且瞬息万变，使信息的层次、深度要求更高。企业竞争信息成为企业一项重要的资源，企业激烈竞争不可缺少的主要因素。企业有必要对企业技术创新时获取各方面竞争信息的能力进行评价，并且重点改善和提升相对薄弱层面的获取竞争信息能力。 本文是在企业竞争环境分析的基础之上，研究企业竞争信息的应用战略对企业技术创新进而对企业竞争行为造成的影响，以期能够在理论上深入和丰富企业竞争信息应用的研究内容；在实践上为企业在技术创新环境下制定正确的竞争战略、塑造新竞争优势服务。 关 键 词：技术创新 技术创新环境 竞争信息 竞争信息应用 THE RESEARCH OF ENTERPRISE COMPETITIVE INFORMATION APPLICATION STRATEGY IN TECHNOLOGY INNOVATION ENVIRONMENT ABSTRACT Technology innovation is the activity of resources retooling and the effective way to improve the competitiveness of enterprises. Whats more, technology innovation is the effective means to keep the enterprise competitive advantage. So technology innovation is an incomparable role in an enterprise survival and development. enterprise competition information can narrow even eliminate technology innovation risk and uncertainty and can promote scientific and technological and economic closely, enterprise competition informationand also is an important factor to establish market competitive advantage of an enterprise. In the increasingly competitive realistic environment, enterprise competition information which has become an important guarantee for an enterprise to technology innovation smoothly has played an important role in each stage of enterprise technology innovation. Along with the readjustment of industrial structure and the constant change of the market, information is also so constantly value-added and rapidly changing that it makes information level and depth demand higher. Enterprise competition information has become an important resources and indispensable main factor in competition. It is necessary for an enterprise to evaluate the ability of obtain various competitive information, and put more attention on improving and promoting relatively weak levels o