电子商务英语 978-7-302-16880-5 Tutorial_1新.pptVIP

Tutorial 1 What Is Electronic Commerce Contents of Tutorial 1 What Is Electronic Commerce CASE SESSION 1.1 Defining Electronic Commerce TRADITIONAL COMMERCE VS. ELECTRONIC COMMERCE Buyer and Seller Roles in Electronic Commerce Evolution of Electronic Commerce International Nature of Electronic Commerce SESSION 1.2 ADVANTAGES AND DISADVANTAGES OF E-COMMERCE Advantages of Electronic Commerce Disadvantages of Electronic Commerce 本章内容 什么是电子商务 案例 SESSION 1.1 电子商务定义 传统商务 VS. 电子商务 电子商务中买方和卖方的活动 电子商务的发展 电子商务的国际性 SESSION 1.2 电子商务的利弊 电子商务的优势 电子商务的不足 CASE CASE SESSION 1.1——Defining El