商务英语理论与实务 蒋景东situation 4 Task 1新.pptVIP

Situation 4 Marketing Situation 4 Marketing ? Objectives Mainly grasp the following contents according to this situation: 1. marketing concept 2. advertising 3. products 4. exhibition Situation 4 Marketing Task 1 Marketing Concept ? Objectives 1. Grasp the phases about marketing concepts. 2. Learn to use modern marketing concepts to market. Task 1 Marketing Concept I Pre-reading Pair work: Discuss the following questions with your partner. 1. What is the difference between marketing and sales﹖ 2. What is marketing? 3. How many channels of marketing? 4. What is the sales proces